3 Types of Music Video

• Narrative video
• Performance video
• Conceptual video

Why do people make music videos?

What are they trying to achieve?

How might the artists be regarded within the music industry? As a celebrity? As a brand? As a unique artist? Or what? 

ANDREW GOODWIN writing in "Dancing in the distraction factory"(1992)

• Music videos demonstrate genre characteristics.
• There is a relationship between lyrics and visuals.
• There is a relationship between music and visuals.
• The demands of the record label will include the need for lots of close ups of artists, or the artist will develop motifs which recur in their videos.
• There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body.
• There is often intertextual reference.

Key Directors

• David Fincher
• Spike Jonze
• Michael Gondry